We are just a couple of days away to witness the much anticipated IPL 2021 and before the tournament, the title sponsors Vivo has signed the Indian cricket team captain Virat Kohli as the brand ambassador of the company.
The Chinese smartphone maker ropes the captain of the Indian team and it is said that the smartphone brand will approach a 360 degree marketing with Virat Kohli.
It is revealed that Kohli will now be seen promoting and spreading awareness of the upcoming products of the company along with ATL and BTL activities, such as TV campaigns, print, social media, and other promotional events as well.
Virat Kohli is also the captain of the Royal Challengers Bangalore and it is also confirmed he will open the innings for the franchisee.
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